Tag Archives: Pricing

“Value” Starts With Product Management

Holden Advisors is my favorite source for pricing wisdom. In their latest newsletter, Mark Holden writes:

“Value-based pricing is a bit like a magic show – everyone watches and enjoys, but they don’t really know how it’s done. ” Continue reading

Pricing: Recovery Ready, or in a Death Spiral?

In their September newsletter, pricing experts Holden Advisors began talking about what you need to do to be ready if recovery is indeed on its way.  They also talked about the issues with bringing your price levels back up if you’ve resorted to deep discounting on your… Continue reading