In their September newsletter, pricing experts Holden Advisors began talking about what you need to do to be ready if recovery is indeed on its way. They also talked about the issues with bringing your price levels back up if you’ve resorted to deep discounting on your high-value products over the last year.
As product managers, pricing is something we wish we had full control over but rarely do. Nonetheless, we can influence pricing decisions and should do so. Holden Advisors have the most practical pricing advice I’ve run across. Read the book, subscribe to the newsletter, bring them in if you can.
How has your pricing changed during these challenging times?