e News and Resources from Pivotal Product
Management March
2008
The
Intersection of Strategy & Execution
The Product
Manager (PM) plays a unique and pivotal role in transforming ideas into
profits. Straddling the intersection between two critical success
factors—strategy and execution—the PM helps a company shape a product
strategy that capitalizes on market opportunities and drivers, and then
translates the vision into products by leading execution.
Applying
product management knowledge, tools and techniques, the PM leads the
charge in product strategy definition and implementation. One of the
most effective models to guide strategy development is Geoffrey Moore’s
“Technology Adoption Life Cycle”. And to execute on the strategy, the
PM taps the power of a cross-functional product team.
Driving
Product Success Workshop: April 8
Learn Chasm Institute's product life cycle strategies combined with Pivotal
PM's immediately applicable practices & tools, available only on 4/8
in Seattle. Register by March 24 for a $100 discount.
User-Centered
Requirements Workshop: April 29-30
This two-day, highly interactive course provides a step-by-step process
for creating user centered Market and Product Requirements Documents (MRDS,
PRDs).
Complimentary webinar on April 11: Leading from the Middle
Pivotal PM's Linda Merrick and Mara Krieps, both "Excellence in Product
Management Education" award recipients, present this complimentary 45-minute
event at noon EDT. Hosted by AIPMM.
Complimentary White Paper:
The Seven
Product Management Best Practices
Great HBR article on Strategy Mapping: Take this month's 30-second "Hot Button"
survey and receive a complimenary copy.
A strategy book we highly recommend to
all
our clients: Geoffrey Moore's Crossing
the Chasm
The sequel - we highly
recommend this book too: Geoffrey Moore's Inside
the Tornado
30
Second Survey: How do you communicate your product strategy?
Take just
30 seconds to weigh in, and we'll report the
results in the next newsletter. You'll also receive a complimentary
copy of the HBR article on Strategy Mapping.
What did your colleagues say about
Positioning in February's Hot
Button survey?
Find out
Contact us to suggest a future Hot
Button topic!
Show us your best product management haiku!
Submit yours today and it could be featured in an upcoming Pivot Point newsletter!
ALIGNMENT LAMENT
Company is there.
My strategy is over here.
Where are you going?
- Wistful in Worcester
Company is there.
My strategy is over here.
Where are you going?
- Wistful in Worcester
