In case you haven’t figured it out, I read Fortune magazine regularly. This issue includes the “Best Advice I Ever Got” feature, with an interview of Wilbur Ross (of International Steel fame). He quotes a mentor as saying “You’re better off backing a mediocre idea that’s brilliantly implemented than a brilliant idea that’s badly executed.”
It reminded me of how many times I’ve been stuck with a lack-luster product. You know, the one no one else wants to work on because it’s been left behind by competitors, despised by customers, or just written off internally as ‘no longer the shiny new thing’.
Some product managers think their job is to come up with brilliant new ideas to sell to executives. Maybe… but I think there’s a huge opportunity in simply being the person who can execute, and motivate the team to execute, brilliantly.
How about you? Which do you think is more important?