Category: Product Management Best Practices

2016 Best Books for Product Management

Here is our list of recommended reading and references for Product Managers and Product Marketers, updated for 2016! You might notice that there aren’t very many books on the list that address Product Management and Product Marketing directly.  We believe that Product Managers and Product… Continue reading

“Value” Starts With Product Management

Holden Advisors is my favorite source for pricing wisdom. In their latest newsletter, Mark Holden writes:

“Value-based pricing is a bit like a magic show – everyone watches and enjoys, but they don’t really know how it’s done. ” Continue reading

Mastering the Product Retrospective

Author’s note:  This is an update of a post from 2009. A regularly scheduled product retrospective is an important part of the product manager’s job. A product retrospective is similar to any other Agile retrospective, but focuses on product performance instead of team performance. In an… Continue reading

Strategy Really IS Hard To Do

So hard, in fact, that even CEOs of major global corporations don’t always nail it.  Here’s a great case in point from the a recent edition of Fortune Magazine. Proctor & Gamble’s previous CEO, A.G. Lafley, expressed P&G’s strategy under his leadership as “The consumer… Continue reading

Where Sales Meets Product Management: Price

I had the privilege of speaking at Woods Creek Consulting’s Sales Executive Peer Group earlier this month, and the topic was “Price Increases”.   I’m always excited to work with this group – where else can I talk with a dozen VPs of Sales for an hour… Continue reading

Lies, Damn Lies and Roadmaps

You know the drill… a key customer wants you and their Account Manager to show up and present your latest roadmap, so they can see when they’ll be receiving their long-awaited products or enhancement requests. Of course, you did that nine months ago, promising said… Continue reading

Gaining Credibility with Executives

In the circle of influence, what is your proximity to key executives or managers?  Do you have daily contact and/or rapport?  Or is your proximity infrequent, rare or non-existent?  If you struggle from a credibility gap, consider paying attention to the language that executives use. … Continue reading

Motivating the Cross-Functional Team

Probably the best and the worst things about cross-functional teams are that they’re … cross functional. They’re great because you get all those functional experts working together to make your product more successful.  But the bad news is that each person on your team already… Continue reading

All Hail, the Product Info Binder

Is your popularity killing you? As a product manager, a great deal of your value resides in your customer, market and product knowledge, and so people should be seeking you out.  But if you find yourself fielding a lot of time-consuming and repetitive information  requests,… Continue reading