CaaS: Car as a Service

Here’s an excerpt from the Sept. 14  Fortune Magazine article on Zipcars (“The Best New Idea In Business”) that I found thought-provoking:

“Bill Ford believes that just about everything should be on the table:  letting customers bring their car back to their dealer, for example, to exchange it for a convertible for a trip to the beach or an SUV for a family vacation.”

The lesson for product managers:  once in awhile, do some scenario analysis and try out different business models with your product.  You may just discover the next big innovation in your industry!

Posted in Business models  |  Leave a comment

Leave a reply

%d bloggers like this: