Product marketing

All Hail, the Product Info Binder

May 27th, 2010 by marakrieps
Is your popularity killing you? As a product manager, a great deal of your value resides in your customer, market and product knowledge, and so people should be seeking you out.  But if you find yourself fielding a lot of time-consuming and repetitive information  requests, consider the Product Info Binder.  This humble tool has the ...

Positioning Your Products Internally

January 26th, 2010 by lindamerrick
I recently had the honor of participating on a panel for Woods Creek Consulting’s Sales Executive Peer Group.  The topic of discussion:  Building a Lengendary Relationship with Product Management.  There were several good points brought up in the conversation (more in future posts), but here’s a key point that Sales needs from us:   prioritization!    Anyone out there ...