Last month’s “Input” survey asked what product-related investments Product Managers will propose this year.
The good news: Even in this erratic economy, the majority of Product Managers are proposing investments in existing or new products. When asked what type of product-related investments they would analyze or propose to their executive teams this year, 77% of respondents said they’ll pitch investments in new products, and 46% will propose upgrades to existing products.
The bad news: Well, we didn’t find any bad news. The number of respondents choosing “None” was exactly zero. We see that as a good sign — not only are companies open to investment ideas, the Product Managers are still very involvd in putting those ideas forward.
About half said they will recommend investments in product-related infrastructure. In the comments, one respondent wrote “We need to be investing in customer support resources for the upcoming beta launch of our first product.”
In a healthy show of support for long-range planning, 46% said they’ll advise spending on product research. Wrote one Product Manager: “I’m proposing basic research that can revolutionize our industry.” That’s good news, indeed.
What are you proposing this year?
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