Survey: Product Investments for 2010

February 18th, 2010 by lindamerrick

Last month’s “Input” survey asked what product-related investments Product Managers will propose this year. 

The good news:  Even in this erratic economy, the majority of Product Managers are proposing investments in existing or new products.  When asked what type of product-related investments they would analyze or propose to their executive teams this year, 77% of respondents said they’ll pitch investments in new products, and 46% will propose upgrades to existing products. 

The bad news:  Well, we didn’t find any bad news.  The number of respondents choosing “None” was exactly zero.  We see that as a good sign — not only are companies open to investment ideas, the Product Managers are still very involvd in putting those ideas forward. 

About half said they will recommend investments in product-related infrastructure.  In the comments, one respondent wrote “We need to be investing in customer support resources for the upcoming beta launch of our first product.”

In a healthy show of support for long-range planning, 46% said they’ll advise spending on product research.  Wrote one Product Manager:  “I’m proposing basic research that can revolutionize our industry.”  That’s good news, indeed.

What are you proposing this year?

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