Portfolio Management: Changing the Game for Software Projects and Products

Focus on winning as a whole Authors’ note:  This is the first part of a three-part series on Portfolio Management for software, co-written by Bruce Winegarden and Linda Merrick. In this first post, we’ll discuss the different perspectives that inform how projects and products are… Continue reading

Easy Classification of Business Value for Portfolio Management

Whether you’re a Product Owner in an IT organization or a Product Manager in an ISV organization, you’re competing for scarce resources.  If you can’t quickly communicate the value of the work you’re proposing, you may lose out!  But if you can, you’ll stay in the… Continue reading

“Value” Starts With Product Management

Holden Advisors is my favorite source for pricing wisdom. In their latest newsletter, Mark Holden writes:

“Value-based pricing is a bit like a magic show – everyone watches and enjoys, but they don’t really know how it’s done. ” Continue reading

Re-inventing (Agile) Product Management

As I participate in various Agile professional and networking groups, I often leave the meetings wondering why the Agile community is re-inventing product management, one step at a time. Is it because we’re doing such a terrible job? Or is it because they honestly don’t… Continue reading

Mastering the Product Retrospective

Author’s note:  This is an update of a post from 2009. A regularly scheduled product retrospective is an important part of the product manager’s job. A product retrospective is similar to any other Agile retrospective, but focuses on product performance instead of team performance. In an… Continue reading

Best Books for Product Managers and Product Marketers, 2014

Here is our current list of recommended reading and references for Product Managers and Product Marketers.  We’ve read each of these works and find that we reach for them often as we work on product management projects and guide our clients.  Use the comments to… Continue reading

Strategy Really IS Hard To Do

So hard, in fact, that even CEOs of major global corporations don’t always nail it.  Here’s a great case in point from the a recent edition of Fortune Magazine. Proctor & Gamble’s previous CEO, A.G. Lafley, expressed P&G’s strategy under his leadership as “The consumer… Continue reading

Book Review: Business Model Generation

Finally!  The book I wish we had for all the years I taught in the UW Software Product Management (SPM) Certificate Program.  Business Model Generation markets itself as “A Handbook for Visionaries, Game Changers, and Challengers”  but is equally suited for product managers who want to… Continue reading

Five Things Product Owners Can Learn From Product Managers

As more and more software organizations adopt agile methods, the lack of strong Product Ownership is becoming more acute and is a limiting factor in the success of agile implementations.  Even when you have a competent Product Owner by Scrum certification standards, over the long… Continue reading

You’ll Never Have Enough Authority

I still hear it, as the reason for a product manager’s failure: “I have all the responsibility but no authority”.  If this is your reason for a late product, a product not hitting its revenue targets, a product with lots of unsatisfied customers, then pack… Continue reading