Here’s an excerpt from the Sept. 14  Fortune Magazine article on Zipcars (”The Best New Idea In Business”) that I found thought-provoking:

“Bill Ford believes that just about everything should be on the table:  letting customers bring their car back to their dealer, for example, to exchange it for a convertible for a trip to the beach or an SUV for a family vacation.”

The lesson for product managers:  once in awhile, do some scenario analysis and try out different business models with your product.  You may just discover the next big innovation in your industry!

Tags: Business models, Innovation