Now that you know the importance of a product information binder for your sales team and how to get started gathering the material, your next challenges are to distribute the information and get Sales to use it first, instead of calling you. Distributing the Information Most important – how does your sales team relate best to ...

Our April Input survey asked about your plans for your next role.  Your responses covered the spectrum, reflecting a “work hard, play hard” attitude.  Responses were distributed about equally between moving up and branching out, with a few focused on getting some serious down time.  But every respondent had a goal in mind – product managers are definitely ...

Is your popularity killing you? As a product manager, a great deal of your value resides in your customer, market and product knowledge, and so people should be seeking you out.  But if you find yourself fielding a lot of time-consuming and repetitive information  requests, consider the Product Info Binder.  This humble tool has the ...

From what we’ve seen, Product Managers are avid readers.  So here are the top 10 “must read” Harvard Business Review articles, and all of them applicable to product management.  They include classics from Clayton Christensen, Michael Porter, Peter Druker, Kaplan & Norton, and Theoodore Levitt.  If you’re not a subscriber, you can buy individual articles via ...