Best Books for Product Managers and Product Marketers, 2014

Here is our current list of recommended reading and references for Product Managers and Product Marketers.  We’ve read each of these works and find that we reach for them often as we work on product management projects and guide our clients.  Use the comments to let us know your favorite books!

Title, Author Comments
Lean, Rapid and Profitable

Cooper, Edgett

Best Lean Product Management Book
The Lean Product Development Guide


Great Lean techniques for product design, with a bit of humor stirred in
Implementing Lean Software Development

Poppendieck, Poppendieck

Everything a product manager needs to know about how Lean principles apply to the software development process.
Running Lean


Applying Lean Canvas, our preferred method for lightweight business cases.
Product Management

Lehmann, Winer

Best Product Management Process Text
The Product Manager’s Desk Reference

Steven Haines

Excellent practical advice for approaching any product management task.
Portfolio Management for New Products

Cooper, Robert G

Best Portfolio Management book
The Big Book of Marketing

Anthony G. Bennett

Best approachable, experience-based Marketing text.
Crossing the Chasm, Dealing with Darwin, Escape Velocity

Geoffrey Moore

Moore’s are the best books on high tech marketing and product strategy.  Very readable!
The Channel Advantage

Friedman, Furey

Best book on sales channels.
Pricing With Confidence

Holden, Burton

Best practical book on pricing.
Financial Intelligence

Berman, Knight

Best book on finance for non-financial managers.
Beyond Software Architecture

Luke Hohmann

Best book on business (product management) and software development interaction and decision-making.
User Stories Applied:  For Agile Software Development

Mike Cohn

Best book on requirements if you want to use ‘user story’ methodology with an Agile team.
Agile Software Requirements: Lean Requirements Practices for Teams, Programs, and the Enterprise


While the book is about requirements and is excellent on that topic, it is also the best reference on scaling Agile in large enterprises.
Writing Effective Use Cases

Alistair Cockburn

Best book on requirements if you want to use ‘use case’ methodology.
Collaboration Explained

Jean Tabaka

Best book on how to run super-productive meetings.
Getting to Yes, 2nd Edition

Fisher, Patton, Ury

Best book on negotiating skills.
Marketing Management

Phillip Kotler

Classic overall Marketing text.
22 Immutable Laws of Marketing

Ries and Trout

Ground truths in marketing.  Violate at your own risk.
The New Positioning


Classic from the master of positioning.
Business Model Generation

Osterwalder, Pigneur

Best book for understanding current business model patterns and how to improve your business model.
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