About Pivotal Product Management

Founded in 2006, Pivotal Product Management was created to share our personal experiences and hard-won expertise in product management and product marketing. We continue to be practicing product managers, testing what we teach in the real world every day, and teaching what we learn from working in fast-paced, innovative organizations.  We work with organizations of all sizes, and are proud to have 12 Fortune 100 companies and 12 more Fortune 1000 companies as clients.  Pivotal Product Management’s founders are Linda Merrick and Mara Krieps.

Linda Merrick

CPM, ACPM, SPC, CSPO

Linda Merrick

In senior marketing positions at Who’s Calling, N2H2, Captura Software, Traveling Software, WRQ, and Accountant’s Microsystems, Linda drove improvements in product life cycle management, developed successful corporate and product positioning, and launched dozens of products across a variety of sales channels. These efforts resulted in increased revenue and market share, bringing products to the top of their categories. Linda’s broad experience includes managing products at every stage of the product life cycle, as well as directing marketing activities for lead generation and brand awareness.  Today Linda focuses on helping software organizations improve product success using Agile and Lean methods, including the Scaled Agile Framework.

Linda is a key contributor to the local and global product management community.  After 10 years as lead instructor, Linda now sits on the advisory board for the University of Washington Software Product Management Certificate Program.  She is a charter member of the Product Management Consortium.  In 2007, AIPMM presented Linda the AIPMM Excellence in Product Management Education award. Linda is a contributor to the Product Management Body of Knowledge.

Mara Krieps

CPM, ACPM, PMP

Mara Krieps

Mara is a partner emeritus and continues to partner with Pivotal Product Management.  With more than 20 years experience in product management, marketing strategy, planning, and execution in technology and other industries, Mara delivers on key initiatives for clients including Bank of Bermuda (HSBC), Cenorin, Cisco, Microsoft, NetReflector, PAR3 Communications (Varolii), Qpass (Amdocs), Railinc and Who’s Calling. Previously Mara was Director of Product Management at Concur Technologies, and she has held senior Product Management and Marketing roles at SmartContractor, BSQUARE, Captura Software, Egghead Software, ADVO, and Eddie Bauer.

From 2003 through 2010 Mara served as the facilitator of the Seattle-based Product Management Consortium, a leading professional community for product management professionals. She is a former advisory board member and alumna of the University of Washington Software Product Management Certificate Program, and is the 2006 recipient of the AIPMM Excellence in Product Management Education award. Mara holds a Masters Degree from Northwestern University and a Bachelors Degree from the University of Wisconsin-Madison.