About Pivotal Product Management

Founded in 2006, Pivotal Product Management was created to help product managers everywhere benefit from the experience and expertise of its founders, Linda Merrick and Mara Krieps.  Pivotal Product Management works with organizations of all sizes, and is proud to have 12 Fortune 100 companies and 12 more Fortune 1000 companies as clients.   The company is now a wholly-owned subsidiary of P5 Group, Inc., and led by Linda Merrick.

Linda Merrick


Linda Merrick

In senior marketing positions at Who’s Calling, N2H2, Captura Software, Traveling Software, WRQ, and Accountant’s Microsystems, Linda drove improvements in product life cycle management, developed successful corporate and product positioning, and launched dozens of products across a variety of sales channels. These efforts resulted in increased revenue and market share, bringing products to the top of their categories. Linda’s broad experience includes managing products at every stage of the product life cycle, as well as directing marketing activities for lead generation and brand awareness.  Today Linda focuses on helping software organizations improve product success using Agile and Lean methods, including the Scaled Agile Framework.

Linda is a key contributor to the local and global product management community.  After 10 years as lead instructor, Linda now sits on the advisory board for the University of Washington Software Product Management Certificate Program.  She is a charter member of the Product Management Consortium.  In 2007, AIPMM presented Linda the AIPMM Excellence in Product Management Education award. Linda is a contributor to the Product Management Body of Knowledge.


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